Widening Participation Campaign
A University of Bristol recruitment drive towards Mature students, engaging them through authentic topics and concerns - such as community and support - emphasising how it’s never too late to study.
Overview
Many adults return to university every year. In the UK, anyone over 21 starting an undergraduate degree is a ‘mature student’. People study later in life to change careers, boost their pay, or just learn for fun.
This campaign questions the concerns and worries of potential students, and answers with honest thoughts.
Skills
Lead Producer
